SOVRN - Welcomes BEN NORDBERG

CONGRATS BEN NORDBERG:

SOVRN welcomes to the family the 32-years-old regular stance rider. BEN NORDBERG has now become a SOVRN Skateboards PRO SKATER.

Nothing better than doing it with his own new signature board from his new board sponsor. Ben has released his own pro model VICTORIA. Premium quality wood and design designed by Alexandre Souêtre.

He can’t be happier as he wrote and express oneself on instagram: “Can’t believe this actually happened!! It’s been a long road…I’m so blessed and grateful this opportunity came around.”

Would you like to watch his video part as an official pro skater?


JART - GUSTAVO RIBEIRO Wins the SLS in Salt Lake City

Photo by: Cariuma

Gustavo Ribeiro, JART Skateboards PRO Team Rider has finally won his first Street League Skateboarding contest in Salt Lake city, leaving Nyjah Huston in second place. In 2018 he won a silver medal in London and a bronze one in Sao Paulo in 2019.

Last June 2021, Ribeiro battled a shoulder injury. The recovery is being slow but Gustavo is progressing. 2 months after the injury, he compete in the Tokyo 2020 Olympics, where he participated in the finals but due to the shoulder, could not get the place he wanted.

The JART Skateboards goofy-footed rider, kept foccused following his own strategy and made several outstanding skate trick combos. He shone in every single trick and finally closed the competition with a 360 flip to frontside noseblunt slide on a huge handrail. There was a lot of pressure in the final of the competition. After a long time participating without viewers, this time, the competition area was full of people and the support Gustavo received from the viewers was insane. No one knew who the winner was going to be, until Nyjah, the last one skating, landed and missed the trick. Now, Gustavo Ribeiro has become the first European skater winning the SLS.

Nyjah wanted to get rid of the thorn after participating in the Olympics and not getting the place he wanted, and the only goal for him was to win the SLS, but Gustavo outdid himself and left Nyjah in second place.

As Ribeiro highlights with a post on Instagram: “I remember me as a kid watching SLS and dreaming that one day I would be there! One of my biggest dreams came true and I couldn’t be more thankful!“.


PLAN B - JOSLIN & TREVOR Skate The New HB Rec

Chris Joslin and Trevor McClung are back at the newly opened Edison skatepark at Huntington Beach. Have you seen their fun session at the Edison park?

Chris Joslin and Trevor McClung fun session at Huntington Beach Rec Center.
Filmed and Edited by: Junktown


THE ONSET OF HLC DISTRIBUTION

The three Iraola brothers are skateboarding, surfing and snowboarding passionates. As gliding is something common in the lifestyle of the Basque people.

One day, while they were looking at the bright new USA skateboards in a local surf and skate shop, they had a dazzling idea. Why not start their own business and manufacturing their own skateboard decks? They grew up in a family with a huge knowledge and experience in the timber industry, and that was something that helped them to develop the project they had in mind.

At that moment, there was no company in Europe selling skateboards. Consequently, they had a unique chance in their hands and they had to take advantage of it.

The first decks were manufactured in a garage. Using their brains, they created their own presses, cut templates and screen-printing machines to make their own skateboards. The skateboard factory that would become the biggest skateboard factory in Europe was just born.

Long story short, they created JART Skateboards. Having a big success for almost 20 years and giving the possibility of living out their passion to a lot of European riders. Making a huge impact in the scene and changing it forever. The business grew up and the factory started offering different products and services. That’s when the factory became HLC SB DISTRIBUTION COMPANY.

The innovation and improvement of our products will always be a priority. The advanced technology and manufacturing processes, are two of the facts that ensure the quality standards of the boards. Always placing special emphasis on our commitment to the environment. We use Eco-Friendly materials and all the materials used in the company at the time of production, are totally recycled. Moreover, the wood we use has a FSC (Forest Stewardship Council) certificate. That is, the wood comes from forests under forest regeneration program (mature trees are cut down, and at least 1 tree is replanted for each tree that has been cut down).

We are now the leading company in Europe’s skateboarding industry. Standing on the Top 3 on an international level. We represent and distribute our leading international brands worldwide in more than 65 countries on 5 continents. Brands like: JART skateboards, SK8MAFIA, FLIP, PLAN B, SOVRN, YOW surfskates or CRUZADE skateboards.

A family run business that is still well fuelled thanks to the passion and LOVE to SKATEBOARDING.