our history

It all started when the three Iraola brothers began designing and constructing their first skateboard decks in a small garage, motivated by their passion for skateboarding.

JART Skateboards came first. A high-end quality skateboard brand which gave the opportunity to many European skaters to build a career. After their success, the three brothers began to explore other markets and began to create new brands. This is how HLC SB Distribution was born.

Our process

Our wood comes exclusively from forest conservation areas in Canada. Our aim is to save, maintain and regenerate the biodiversity of such areas. So we recycle 100% of our waste and use a cold press process and an exhaustive quality control system to assure that every board is the exact same. We guarantee that our products have the highest quality that only the latest technology can offer. Specially designed CNC robots are used for a perfect shaping, varnishing and finish.

Our present

HLC is currently the leading company in Europe’s skateboarding market and one of the Top 3 on an international level. It is now the European producer and distributor for leading international brands like SK8MAFIA, FLIP Skateboards, PLAN B Skateboards, SOVRN and other brands.

Today, HLC SB Distribution has continued to grow and has relocated to its new headquarters in the Basque Country. HLC SB Distribution is proud to represent its brands in more than 65 countries on 5 continents worlwide.

Our mission

The innovation and improvement of our products will always be our number one priority, thanks the use of ECO-Friendly materials.

We are a family-run business that is still thanks to the passion and dedication to SKATEBOARDING.