Did you notice something recently? Yes, Long Island is very happy to announce a new branding as part of its ongoing growth and evolution as a skateboard brand!

Long Island has evolved and grown over the past years adding to its arsenal the newest skateboard technologies. After designing and developing their own surfskate truck, they’ve decided to update their branding to symbolize their dynamic growth.

With its substandard curves and lines, the new logo represents earth, nature, their unique skateboard shapes, and sunrise, something they never take for granted every day and reminds us to push (literally) towards a better tomorrow.

Directed, filmed, and edited by: Lars Goos